By introducing immersive spaces and a ready-to-eat popcorn line in collaboration with Popcorn Indiana, Netflix is going beyond streaming. The “Netflix’s Now Popping” snacks are available in two flavors: “Swoonworthy Cinnamon Kettle” and “Cult Classic Cheddar Kettle.”
Netflix has been making an effort to establish itself outside of the OTT space. The company is going to offer you its own ready-to-eat popcorn for $4.50 a bag, even though its original intention was to develop in-person immersive locations.
For the new Netflix Now Popping snack line, the streaming service is collaborating with Popcorn Indiana. “Cult Classic Cheddar Kettle” and “Swoonworthy Cinnamon Kettle” are the two flavors. The US Walmart stores will carry the Netflix Now Popping.
Shoprite, a grocery chain, reports that an 8-ounce bag of Netflix Now Popping popcorn will set you back $4.49. You will have already paid more than the $6.99/month Netflix Basic subscription with commercials if you purchase a packet of each of the two flavors.
According to reports, Netflix wants their brand to be accessible to shops at thousands of locations rather than expecting to start making money off of this launch. Following a sharp decline in customers during the epidemic, AMC theaters also introduced their own popcorn brand.
A movie night and popcorn go together like a hot dog and a bun, ice cream and sprinkles, or a beach day and a reclining chair, according to a statement made by Netflix while announcing the arrival of popcorn. For this reason, Netflix and Popcorn Indiana have partnered to introduce Now Popping, a brand-new range of ready-to-eat popcorn that is perfect for a quick snack.
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In 2025, Netflix intends to open its first two Netflix House immersive events in person. Expected features of the structure include products, sculptures, and paintings featuring its most popular films and television shows.
“At Netflix House, you can indulge in retail therapy, take advantage of often updated immersive experiences, and get a taste — literally — of your favorite Netflix programs and movies through inventive food and drink options. With the debut of more than 50 experiences in 25 cities, Netflix House is the next in line of our unique product line. The locations will bring our cherished stories to life in fresh, dynamic, and surprising ways, according to a statement from Marian Lee, the chief marketing officer of Netflix.
