According to company executives, the organic green tea used in the product will come from the Makaibari Tea Estate of Luxmi Tea Co Private Ltd, a company situated in Kolkata. ‘Honest Tea’ is the first tea beverage that Coca-Cola India is introducing into the ready-to-drink market.
Honest, a division of the Coca-Cola Company, is the owner of the brand. According to company executives, the organic green tea used in the product will come from the Makaibari Tea Estate of Luxmi Tea Co Private Ltd, a company situated in Kolkata.
An MoU in this regard was signed between the two companies at the seventh edition of the Bengal Global Business Summit (BGBS) here.
Also read: Tata group is in talks with Bisleri to acquire a stake in the packaged water company.
The idea behind the launch was to provide consumers with wider beverage options, a senior official of Coca-Cola India & Southwest Asia said.
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The iced green tea will come in Lemon-Tulsi and Mango variants, he added.
