According to BCCI, the three-year deal will begin with the three-match ODI series that India will host against Australia.
The Board of Control for Cricket in India (BCCI) announced on August 25 that IDFC FIRST Bank had won the title rights for home international series. The private lender agreed to pay a fee of 4.2 crore for each international match.
According to the BCCI, the three-year deal will begin with the three-match ODI series that India will host against Australia.
“The collaboration will kick off with the 3-match ODI series against Australia, scheduled to begin next month. This tournament will mark the beginning of an era where IDFC First and BCCI come together to create unparalleled experiences for cricket enthusiasts”, said BCCI in a press release.
Prior to this, the BCCI had issued an Invitation to Tender (ITT) for the Title Sponsor Rights For BCCI Events, and IDFC First Bank Limited had won the ITT process.
Roger Binny, president of BCCI, commented on the development and said, “We are pleased to welcome IDFC First as the title sponsor for all our home matches.
Their commitment and vision resonate with cricket’s spirit, and we look forward to a successful collaboration that benefits the game and its dedicated fans.”
While board secretary Jay Shah stated, “A new chapter begins in Indian cricket as IDFC First takes the center stage as the title sponsor for BCCI’s home matches.”
He also stated “Together, we are excited to co-create an unforgettable journey for fans, players, and all stakeholders involved. We have found a partner who shares our passion for excellence and innovation. With their support as the title sponsor, we are set to redefine cricket experiences and further enhance the growth of our great game.”
The cricket board announced that IDFC First will serve as the Title Sponsor for all international matches (female and male) as well as domestic matches like the Irani Trophy, Duleep Trophy, and Ranji Trophy organized by the BCCI as well as all junior cricket (under 19 and under 23) matches played in India during the association.
IDFC FIRST Bank’s COO Madhivanan Balakrishnan said, “This partnership between IDFC FIRST Bank and the BCCI brings together two strong brands with a shared commitment to providing exemplary experiences to billions of fans.”
He also said “We are delighted to be the Title Sponsor for all international cricket matches played in India and all domestic tournaments, for the next 3 years. As a firm believer in the unifying power of sports, this collaboration perfectly aligns with our ambition to connect with Indians across the length and breadth of the country. This partnership is an important milestone in IDFC FIRST Bank’s journey towards creating a world-class bank.”
