A milestone of 10 million sign-ups for Threads was reached within seven hours of its launch, according to Zuckerberg. Four hours after Meta’s official Threads release, he claimed earlier, 5 million individuals had already signed up. In light of the new achievement, the story’s headline has been revised.
People are registering in droves for Meta’s new Twitter clone, Threads, which just launched today.
In the first two hours after becoming live in the App Store, Threads has over 2 million signups and is still growing. Mark Zuckerberg, CEO of Meta, announced the accomplishment on his Threads account.
iOS customers who had been made aware of Threads’ existence via a glitzy Instagram cross-promotion were able to “preorder” it. Since Threads and Instagram are closely related, Instagram accounts now show a Threads user number, making the counting transparent and real-time.
When Threads went live on Wednesday afternoon, those who had opted into the pre-launch received a push notice and could immediately launch Meta’s newest app.
There is a huge need for a successor with Twitter on life support and its owner applying rate limits over the weekend. Both Mastodon and Bluesky have experienced periods of popularity, but each software has its own special drawbacks. That translates to a somewhat scary sign-up process for Mastodon and a general lack of knowledge about the fediverse. Early shitposts on Bluesky have been replaced with worries that the platform would make the same moderation errors of its predecessor and those of Twitter founder Jack Dorsey, who supported Elon Musk’s acquisition and now serves on Bluesky’s board.
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On Wednesday, Zuckerberg tweeted for the first time in more than ten years to celebrate the Twitter ripoff, which will probably garner a tonne of attention as Twitter struggles and other prospective replacement apps fail to bring its users together in one location.
Although it’s challenging, getting users to sign up for a new app is much simpler than encouraging them to stick around. The firm is relying on the same algorithmic mix to keep users on the app after they download it, as evidenced by Meta’s decision to forsake a chronological feed with Threads or even a feed exclusively for users you follow.
It’s disappointing that Twitter’s strongest feature—a clean timeline free of algorithmic clutter—isn’t immediately replicated by Threads. These days, disclaimers tend to accompany every Twitter clone, and that is unquestionably a huge one.
However, Threads is still in its infancy. It remains to be seen whether Threads will provide users more control over the material they see, despite the team’s promises of certain fediverse-friendly features that go against Meta’s customary walled garden-stuffed-with-ads mentality.
